Hello, I’m Fei
I lead product design that drives growth, engagement & clarity
Bridging data, user-centric designs, and design systems for scalable digital products and elevate digital experiences.
See My Work
IMO…
What makes a great design lead?
Empathetic
The ability to empathises with users (and everyone else tbh), walk in users’ shoes to design better solutions.
Supportive
Team is everything - learn, thrive, collaborate, influence, contribute within it. Build, mentor, and uplift your design team
Prioritise
What are the most important things to do when you have 200 of them on the list?
Connect the dots
Creativity is to be able to connect dots which seem not to be related. What does apple have anything to do with gravity?
Decision making
Time is.. important .. let’s not waste it
Storytelling
When the situation is complex, and not everyone has the same level of imagination, good designers take their audience onto a journey by painting a clear and fascinating picture.